Disney Enterprises, Inc.

Albert Cheng

Skarphedinn S Hedinsson

David John Watson

There is provided a system and method for the synchronizing on-air commercial programming with interactive applications, providing interactive content synchronized with on-air television programming. There is provided a system comprising a client device with a display device and an input device and running a synchronization application. The client device receives digital data transmitted from a server, and transmits user feedback information generated from user interactions with the digital data back to the server. The digital data are interactive advertisements, such as online social games, that increase users' awareness of the advertised products or messages. The digital data are delivered to the user's client device in synchronization with the broadcasting of on-air television commercials.

System and method for synchronizing on-air commercial programming with interactive applications

There is provided a system and method for a user interface for viewing video on demand (VOD) content organized by corresponding television broadcast schedules. There is provided a method comprising receiving a time period for navigation, retrieving VOD programming data and television broadcast schedule data, generating a plurality of program listings by matching the VOD programming data to the television broadcast schedule data within the time period, displaying the plurality of program listings on a display, and outputting, to the display, video corresponding to a first program listing selected from the plurality of program listings. Users are thereby enabled to quickly and optimally navigate to VOD content of interest using a familiar broadcast schedule format.

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Valencia, CA, United States of America

Albert Cheng