Spotify Ab

Ajay Mathew Kalia

Gustav Söderström

Michael Becker

Björn Håkan Lindberg

Jonathan Marmor

Matthew Budelman

Kinshuk Mishra

Alex Sarkesian

Jason Allen Russell

Morgan Hecht

Jeremy Theron Hopple

Tim Olsson Wiklund

Ian Alexander Vannest

Sandra Kristina Hansson

Ingrid Maria Pettersson

Kelly Drecourt

Gastón Montemayor Olaizola

Simon Amor

Bianca Capretta

Gabriella Maria Eleonora Ljunggren

An electronic device provides, to a user, a user-curated playlist, the user-curated playlist including an ordered set of media items that were added by the user. While providing a first media item in the ordered set of media items, the electronic device receives a first user input selecting an option to include recommended media items in the user-curated playlist. In response to the first user input, the electronic device updates the user-curated playlist to include a first recommended media item, the first recommended media item selected without user intervention based at least in part on attributes of the user-curated playlist. The first recommended media item is positioned in the user-curated playlist in between media items that were added to the ordered set of media items by the user.

Systems and methods for interleaving recommended media items in a playlist

Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for providing music-styled advertisement or other sponsor-directed content. Metadata describes media content that can be streamed or otherwise provided to a user's media device. A media streaming logic and targeting service analyzes a playing media content, and selects advertisements for delivery in conjunction with that content. For example, the system can determine a genre, tempo, or mood of music being streamed during a session, and select advertisements targeted to a style of music. Information associated with the user, for example their location, can be used to predict their mood, and select appropriate advertisements. Advertisements can also be selected based on an analysis of, for example, a playlist description or a song lyrics.

System and method for delivering media content with music-styled advertisements, including use of tempo, genre, or mood

Growing community of inventors

Newton, MA, United States of America

Ajay Mathew Kalia