Google Inc.

Ajay Ananth Krishna

Roxanna Aliabadi

Anagha Kulkarni

Hidetoshi Muta

Subhadip Sarkar

Shibani Sanan

Amit Khanna

Prashast Khandelwal

Tal Max Akabas

Arpana Hosabettu

Jyotirmaya Akkad

Roxanna Moattar-Aliabadi

The subject matter of this specification generally relates to detecting events that occur within mobile applications without modifying code of the mobile application. In some implementations, a front-end server receives, from a mobile application management application installed on a client device, interaction data specifying (i) a user interaction identifier for a user interaction with an interactive item that presents, at a first mobile application, content for a second mobile application and (ii) an interactive item identifier. The front-end server receives event data specifying an occurrence of a specified user action within the second mobile application and the interactive identifier for the interactive item. A back-end server determines that the specified user action resulted from the user interaction based on a match between the interactive item identifier specified by the event data and the interactive item identifier that links to the user interaction identifier for the user interaction.

Mobile application activity detector

Systems and methods herein allow for automatic monitoring of conversions associated with uniform resource identifiers (URIs) accessed via client applications but actuated on web browsers. Upon actuation of a URI on a browser of a client device, a data processing system can assign a click ID to the actuation event and send it to the client device. The client device can open the URI in a client application and send the click ID and a client ID associated with the client device to the client device. The data processing system can map the click ID to the client ID. Upon occurrence of a URI related conversion, on the client application, the data processing system can receive a conversion message indicative of the conversion and including the client ID, and link the URI related conversion to the click ID based on the stored mapping.

Client device application interaction monitoring

Systems and methods include receiving an indication of a hardware or software configuration of a client device. Content associated with a downloadable application is identified by matching installation requirements for the application to the hardware or software configuration of the device.

Device configuration based content selection

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San Jose, CA, United States of America

Ajay Ananth Krishna