Google Inc.

Aitan Weinberg

Oren Eli Zamir

Rajas Moonka

Brian Axe

Gregor Hochmuth

Brad H Bender

Xuefu Wang

Sarah Sirajuddin

Christian Oestlien

Angshuman Guha

A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.

Controlling content distribution

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for handling user-created advertisements. In one aspect, a method includes receiving data from a first end user to create a first advertisement; receiving targeting criteria associated with the first advertisement, the targeting criteria indicating a second end user to whom the first advertisement is to be shown: receiving, from a client device, a first indication of the second end user browsing a webpage; and providing the first advertisement to be displayed to the second user on the webpage upon receiving the first indication.

User ad creation

Methods, systems, and apparatus, including computer program products, for generating user identifier profiles. A user identifier profile characterizes a user based on events that occurred during past user sessions for a user (e.g., past online activities). An event is an action that occurs during a user session, such as a web page view, an advertisement click-through, and a conversion. A user identifier profile can be used, for example, to select advertisements targeted to the user. A user identifier profile includes information about inferred user interests and inferred user demographics.

Generating user profiles

Editing information configured for use in selecting content regarding at least one content provider

Methods, systems, and apparatus for determining similarity measures between vertical categories based on users' online activities. The similarity measures are symmetric similarity measures based on both a similarity measure of a first vertical category relative to a second vertical category and a similarity measure of the second vertical category relative to the first vertical category.

Category similarities

Growing community of inventors

Brooklyn, NY, United States of America

Aitan Weinberg