Branch Metrics, Inc.

Ahmed Nawar

Eric J Glover

Charles Gilliam

Aaron Alejandro Lopez

Karthik Kannan

Evan Kaplan

Petr Ponomarenko

A non-transitory computer-readable medium includes computer-executable instructions that cause a processing unit of a user device to receive a multi-link uniform resource locator (URL), wherein the multi-link URL is associated with a plurality of routing link URLs configured to route the user device to a plurality of corresponding application pages. The executable instructions cause the processing unit to receive user selection of the multi-link URL and rank the routing link URLs based on application installation data stored on the user device, wherein the application installation data indicates whether applications for the routing link URLs are installed on the user device. The executable instructions cause the processing unit to select a final routing link URL based on the ranking of the routing link URLs and access an application page associated with the final routing link URL.

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Mountain View, CA, United States of America

Ahmed Nawar