Verizon Laboratories Inc.

Supermedia LLC

Ahmad Mortazavi

Jeffrey M Getchius

Sivakumar Chinnasamy

Ramakrishnan Venugopal

James D Price

Mitchell Willingham

Rajendran Sivasankaran

Alexander Shulman

Venkatesh Raju

Xiao Han

Nelson Petershiem

Janarthanan Navaneethan

Kendra Lee Vander Kamp

Yanlin Liu

Jason Ward

Andria Lewis

Mark C Randall

An advertiser budget is retrieved from a data store. A set of traffic sources associated with the advertiser budget are identified. An allocated budget for the set of traffic sources is generated by allocating at least part of the advertiser budget to the set of traffic sources. At least one advertisement is delivered via a traffic source of the set of traffic sources based at least in part on the allocated budget.

Pricing for online listings

Disclosed is a system for performing online data queries. The system for performing online data queries is a distributed computer system with a plurality of server nodes each filly redundant and capable of processing a user query request. Each server node includes a data query cache and other caches that may be used in performing data queries. The data query, as well as request allocation, is performed in accordance with an adaptive partitioning technique with a bias towards an initial partitioning scheme. Generic objects are created and used to represent business listings upon which the user may perform queries. Various data processing and integration techniques are included which enhance data queries. An update technique is used for synchronizing data updates as needed in updating the plurality of server nodes. A multimedia data transfer technique is used to transfer non-text or multi-media data between various components of the online query tool. Optimizations for searching, such as the common term optimization, are included for those commonly performed data queries. Also disclosed is a system for targeting advertisements that are displayed to a user of the system.

Techniques for performing incremental data updates

Growing community of inventors

Sudbury, MA, United States of America

Ahmad Mortazavi