The Nielsen Comapny (US), LLC

Adrian Swift

Steven John Splaine

Robert F Pierce

Ankur Tandon

Methods, apparatus, and systems are disclosed to collect impressions associated with over-the-top media devices. An example apparatus includes memory; and at least one processor to execute instructions to access a first request, the first request from a user-controlled client device, the first request including an over-the-top device identifier that identifies an over-the-top device that presents media, in response to determining a user of the user-controlled client device is a panelist of a first server, store the over-the-top device identifier with demographics corresponding to the panelist, access a second request, the second request from the over-the-top device, the second request including the over-the-top device identifier and a media identifier, and log an impression associated with the media identifier and the demographics, the impression corresponding to the panelist of the first server.

Methods and apparatus to collect impressions associated with over-the-top media devices

A disclosed example apparatus includes at least one memory, instructions in the apparatus, and processor circuitry to execute the instructions to store a logged media impression for a media identifier representative of media accessed via the Internet, cause transmission of a device identifier or a user identifier to a database proprietor when a user has not elected to not participate in third-party tracking corresponding to online activities, access user information from the database proprietor based on the device identifier or the user identifier, log a demographic impression based on the media impression and the user information, and generate an impression report corresponding to the media based on the demographic impression.

Methods and apparatus to collect distributed user information for media impressions

A disclosed example apparatus includes means for storing a logged media impression for a media identifier representative of media accessed via the Internet, means for communicating to send a third-party device identifier or a user identifier corresponding to the user to a database proprietor when a user has not elected to not participate in third-party tracking corresponding to online activities, and receive user information from the database proprietor based on the third-party device identifier or the user identifier, and means for processing to log a demographic impression based on the media impression and the user information, and generate an impression report corresponding to the media based on the demographic impression.

Methods and apparatus to collect impressions associated with over-the-top media devices are disclosed. Example disclosed apparatus include a device identifier collector at a first server, the device identifier collector to: receive a first request initiated at a user-controlled client device, the first request including a client device identifier that identifies the user-controlled client device and an over-the-top device identifier that identifies an over-the-top device that presents media via a media presentation device, the over-the-top device different than the user-controlled client device; forward a mapping identifier and the client device identifier to a second server of a database proprietor, the mapping identifier associated with the over-the-top device identifier. Example apparatus also include an impressions collector at the first server, the impressions collector to: receive a second request initiated by the over-the-top device, the second request including the over-the-top device identifier and a media identifier; and forward the mapping identifier and the media identifier to the second server of the database proprietor. Example apparatus also include a demographic collector to receive aggregate demographic impressions from the database proprietor, the aggregate demographic impressions including the media identifier and demographics corresponding to the user of the user-controlled client device.

A disclosed example includes a database, a communication interface, and a processor. The database is to store a logged media impression for a media identifier representative of media accessed via the Internet. The communication interface is to send a third-party device identifier or a user identifier corresponding to the user to a database proprietor when a user has not elected to not participate in third-party tracking corresponding to online activities, and receive user information from the database proprietor based on the third-party device identifier or the user identifier. The processor is to log a demographic impression based on the media impression and the user information, and generate an impression report corresponding to the media based on the demographic impression.

Methods and apparatus to collect impressions associated with over-the-top media devices are disclosed. Example disclosed methods involve receiving, at a first Internet domain, a first request from a first client device, the first request including a client device identifier associated with a second client device, and associating the client device identifier with demographics at the first Internet domain, the demographics corresponding to a user of the first client device. Example disclosed methods involve receiving, at the first Internet domain, a second request from the second client device, the second request indicative of media accessed at the second client device, and storing an impression of the media at the first Internet domain by associating a media identifier obtained from the second request with the demographics based on the same client device identifier being associated with the media identifier in the second request and being associated with the demographics.

A disclosed example method involves obtaining a third-party device identifier or user identifier corresponding to a client device; obtaining an opt-out flag indicative of whether a user of the client device has elected not to participate in third-party tracking corresponding to online activities; sending the third-party device identifier or user identifier, the opt-out flag, and a media identifier to an audience measurement entity, the media identifier corresponding to media accessed via the Internet; and receiving, from the audience measurement entity, an impression report corresponding to the media.

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Brooklyn, NY, United States of America

Adrian Swift