Google Inc.

Adrian Dumitru Corduneanu

Joerg Heilig

Abhinay Sharma

Eyal Manor

Scott S Benson

Scott Spencer

Andrew E Silverman

Tomas Lloret Llinares

Hyung-Jin Kim

Karl Pfleger

James A Gallagher

Michelangelo Diligenti

Angshuman Guha

Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.

Matching content providers and interested content users

The present disclosure includes systems and techniques relating to ranking search results of a search query. In general, the subject matter described in this specification can be embodied in a computer-implemented method that includes: receiving multiple features, including a first feature indicative of presentation bias that affects document result selection for search results presented in a user interface of a document search service; obtaining, based on the multiple features, information regarding document result selections for searches performed using the document search service; generating a prior model using the information, the prior model representing a background probability of document result selection given values of the multiple features; and outputting the prior model to a ranking engine for ranking of search results to reduce influence of the presentation bias.

Modifying search result ranking based on implicit user feedback and a model of presentation bias

The present disclosure includes, among other things, systems, methods and program products for modifying search result rankings based on populations.

Modifying search result ranking based on populations

Methods, systems, and apparatus, including computer program products, for determining a probability that a traffic conversion of a content item associated with a content source (e.g., website) will occur based on past traffic patterns for that content source. A traffic conversion defines, for example, minimum traffic interactions of one or more associated user sessions with a content source. The minimum traffic interactions can be based on, for example, the duration of the one or more user sessions on the content source, or a quantity of pages associated with the content source navigated in the one or more associated user sessions.

Determining conversion probability using session metrics

A predicted performance metric of a candidate advertisement in an advertising slot can be received and compared to a baseline predicted performance metric for the candidate advertisement. A target bid associated with the candidate advertisement can be adjusted based upon the comparison, and the adjusted bid can be submitted to an auction for the advertising slot.

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Cambridge, Canada

Adrian Dumitru Corduneanu