Cisco Technology, Inc.

Adrian C Smethurst

Michael F Keohane

Vincent Mammoliti

Maarten Plesman

Jon Novak

R Wayne Ogozaly

In one embodiment, a method includes receiving a packet flow associated with a click-through from an end user node destined for an advertiser server; extracting information from the packet flow; analyzing the extracted information to determine one or more characteristics of the packet flow; and classifying the packet flow based on the determined one or more characteristics; modifying the packet flow to include classification information to provide classification information indicating a quality level of the click-through. The packet flow may include a hypertext transfer protocol GET request. Modifying the packet flow may include adding a tag with classification information that indicates a likelihood of fraudulent click behavior associated with the packet flow.

Click quality classification and delivery

An internetworking device that provides improved immunity to Denial of Service attacks, and in general, improved Quality of Service (QoS). An internetworking element or other route processor is composed of two main parts, including a data forwarding plane and a control plane; the control plane runs routing, signaling and control protocols that are responsible for determining the packet forwarding behavior by the data plane. Independent control plane processes may be provided; however, they are considered to be a single network entity that is a uniquely addressable port. Packets thus intended for the control plane always pass through a designated point. As a result, a set of port services unique to the control plane may be applied to the control plane port. These control plane port services thus can be utilized to control all packet traffic entering and exiting the control plane processes as a whole.

Growing community of inventors

Groton, MA, United States of America

Adrian C Smethurst