Adobe, Inc.

Samsung Electronics Co., Ltd.

Aditi Jain

Saurabh Garg

Deepak Kumar

Pragam Rathore

Deepansh Rawal

Mukul Lamba

Ritesh Kumar Sinha

Rajat Kumar Jain

Shubhi Rastogi

Hyder Ziaee

Sumit Gupta

Ekta Anil Pradeep Sachdev

Ankur Sardana

Ashoka Prem

Vishwesh Kumar Yadav

Shivani Jaiswal

Rajeshwar Patra

Akshay Sethi

Systems and methods for customer journey optimization are described. One or more aspects of the systems and methods include displaying a workflow canvas including a representation of a customer journey corresponding to a digital content channel, wherein the customer journey comprises an ordered sequence of event definitions; displaying the digital content channel within the customer journey user interface; monitoring user interactions with digital content channel; receiving an event payload generated in response to a user interaction with the digital content channel based on the monitoring, wherein the event payload comprises event data describing the user interaction; generating an event definition based on the event data from the event payload, wherein the event definition defines a category of user interaction events on the digital content channel; adding the event definition to the customer journey; and displaying a representation of the customer journey including a visual representation of the added event definition.

Systems and methods for customer journey optimization

Analytics system onboarding of web content is described. In one example, an analytics onboarding system is configured to process web content to generate recommendations, automatically and without user intervention. The recommendations are configured to assist in mapping of web content variables in web content to data elements supported by an analytics system to generate metrics that describe occurrence of events as part of user interaction with web content.

Analytics system onboarding of web content

A method of tracking location of an electronic device includes broadcasting a communication signal in a first short range wireless communication mode; and receiving location information of a second electronic device in a second short range wireless communication mode switched to, from the first short range wireless communication mode, the location information of the second electronic device being detected by using the broadcasted communication signal.

Method and system for tracking location of an electronic device

Growing community of inventors

Jaipur, India

Aditi Jain