Facebook, Inc.

Meta Platforms, Inc.

Adithya Venkata Surampudi

Rohan Kuruvilla

Hamza Aftab

Kai Ding

Zachary Garth Hendlin

Krishnatheja Vudata

Zewen Fei

Debashish Paul

Abhishek Bapna

Xun Wilson Huang

Nikola Vilimonovic

Mehedi Bakht

Snorri Gylfason

Brian Pai-Han Sa

Ishtiaq Hossain

One or more embodiments of the disclosure include a digital merchant content system that creates one or more custom merchant content interfaces. In particular, in one or more embodiments, the digital merchant content system generates custom merchant content interfaces based on a custom merchant content template. The digital merchant content system can generate custom merchant content templates comprising unpopulated product display layouts. Moreover, in one or more embodiments, the digital merchant content system receives a product feed and generates a custom merchant content interface by populating the unpopulated product display layouts based on the custom merchant content template and the product feed.

Generating custom merchant content interfaces

In one embodiment, a method includes sending a media item to a client computing device of a user; determining an interest level of the user for the media item, wherein the interest level is determined based on a duration of time for which the media item is played on the client computing device; and if the interest level of the user is greater than a threshold interest level, then sending, to the client computing device, a sponsored-content indicator indicating that a sponsored content item will be presented and causing the sponsored content item to be presented on the client computing device.

Indications for sponsored content items within media items

Exemplary methods, apparatuses, and systems generate a graphical user interface (GUI) including a plurality of selectable elements. Selections of an application and a first filter within the GUI configure the promotion to be displayed to a subset of a selected group of users, the subset being users that access the network service using a user device that both runs the selected application and meets user device state criteria defined by the selected first filter. A request corresponding to the first filter is transmitted to a user device detected to be running the selected application and associated with the selected group of users. When the user device is determined to satisfy the user device state criteria, the promotion is transmitted to the user device.

Promotion configuration and facilitation within a network service

Growing community of inventors

Menlo Park, CA, United States of America

Adithya Venkata Surampudi