Wix.com Ltd.

Wic.com Ltd.

Adi Zellner

Roni Ben-Aharon

Tal Shalom Kol

Shachar Burg

Liat Karpel Gurwicz

Reuven J Sherwin

Yonatan Biri

Ethan Sharabi

A system includes at least one processor, a message system running on the at least one processor to create an actionable widget card, the message system includes a database to store parameters for the actionable widget card and pre-defined rules concerning card definitions; and at least one card product system to receive a trigger and to generate the actionable widget card according to said trigger, where the message system enables communication via the actionable widget card between a backend non-interactive external system and at least one user of the backend non-interactive external system.

Actionable widget cards

A system and method for a website building system (WBS) hosting multiple websites, and a message system to generate at least one actionable widget card (AWC), where the AWC has elements comprising at least content, fields and attributes and implements at least e-commerce related operations for a product, the message system includes a card creator to create at least one AWC according to a trigger from a website associated with the product, stored pre-defined rules concerning card definitions or pre-defined widget card parameters and a card transformer to transform at least one of: content, fields and attributes of the at least one AWC according to transformation rules to create at least one new AWC, where a transformation is according to at least one of: a user request, related elements and product similarity.

A messaging system for a website building system hosting a website. The system also includes at least one database storing website parameters, pre-defined rules concerning card definitions, pre-defined widget card parameters and a product classification taxonomy and at least one card product system to receive a trigger from the website, associated with an action related to a product. The system generates an actionable widget card associated with the product based on the action, the website parameters, the pre-defined rules, the pre-defined widget card parameters and the product classification taxonomy where the widget card implements e-commerce related operations for the product between a publisher of the website with an end user of the website.

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Ramat Hasharon, Israel

Adi Zellner