Amazon Technologies, Inc.

Adel Lahlou

Shiva Prasad Kasiviswanathan

Sudhir Kumar

Varsha Velagapudi

Xiaoshan Wang

Systems and methods are provided for dynamic segmentation of users during an experiment based on changes to application data collected during the experiment. Data regarding application interactions and associated application metadata may be collected from users during application experiments that involve testing different variants of a feature or otherwise different user experiences. The data regarding application interactions and associated application metadata may be evaluated to discover segments of users and/or usage patterns (e.g., 'cohorts'). During the experiment, the users may be dynamically re-segmented into new/different cohorts based on new application data being collected.

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Palo Alto, CA, United States of America

Adel Lahlou