Magic Leap, Inc.

A9.com, Inc.

Adam Neustein

William Brendel

Sunil Ramesh

Mark Jay Nitzberg

Zur Nehushtan

Mark Scott Waldo

Nityananda Jayadevaprakash

Sean Niu

Pinkee Rasik Patel Gupta

Shruti Sheorey

Kaolin Imago Fire

A display assembly displays a virtual object in a select location wherein an eye viewing the virtual object has an expected gaze direction. Deformation of the display assembly is detected. The deformation causes the virtual object to be viewable in an altered location wherein the eye has altered gaze direction. The virtual object may be displayed in a corrected location wherein the eye viewing the virtual object in the correct location has a corrected gaze direction that is moved closer to the expected gaze direction than the altered gaze direction.

Image correction due to deformation of components of a viewing device

Because not all companies register or obtain barcodes (or other encodings or identifiers) from a single, consistent source, and because different companies can be associated with the same barcode at different times, there can be multiple products associated with a specific barcode. If a user requests information associated with a specific barcode, information associated with the user or request can be used to attempt to determine the associated product if more than one matching product is uncovered. In some embodiments, a location of a user device at approximately a time of the request can be used to attempt to determine the appropriate product, such as if the user is in a store that only offers one of the potential products. Other information can be used as well, such as past locations, purchase history, viewing patterns, and the like.

Barcode disambiguation

Various approaches discussed herein enable augmenting an image of a person wearing an article of clothing to provide an augmented reality (i.e., virtual) article of clothing to a viewer in order to overlay, replace, and/or augment an actual article of clothing being worn by the user. The augmented reality article of clothing is positioned on the user's real-world piece of clothing according to various markings and/or data that allow the augmented reality article of clothing to appear as if it were being worn by the user, even during movement of the user.

Augmented reality fashion

Various approaches discussed herein enable providing a virtual reality experience of trying on clothes by augmenting an image of an article of clothing so that it appears to be worn by a particular person who is represented in a separate image. The image of the person wearing a special article of clothing containing a number of gridlines is analyzed along with an image of the special article of clothing as it appears unworn. The analysis includes calculating differences in the images to determine a change in the position of the gridlines between the images, then used to generate body shape data. The body shape data is used to augment an image of a prospective article of clothing, which modified image is then combined with the image of the person wearing a special article of clothing and displayed.

Augmented reality fitting approach

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San Francisco, CA, United States of America

Adam Neustein