Twitter, Inc.

Adam Morgenlender

Boris Logvinskiy

Michael Anderson

Kelcey Chan

Andrew He

Nathan Shayefar

Yuan Ren

Steffan Chartrand

A method for operating a server system. The method includes: receiving, by the server system, a request for a plurality of assets in a first format to fill an ad unit, in an application executing on a mobile device, with a native advertisement; receiving, by the server system and from an ad source over a network, ad content in a second format; converting, by a converter of the server system, the ad content in the second format to the plurality of assets in the first format; and sending, by the server system, the plurality of assets to the application, where the application fills the ad unit with the native advertisement including at least one of the plurality of assets.

Native advertisements

Growing community of inventors

San Francisco, CA, United States of America

Adam Morgenlender