Amazon Technologies, Inc.

Adam Jacob Gilbert

Michael Lee Loritsch

Ankit Rajiv Kuwadekar

Kaushik Shankar

Oliver N Dsouza

Charles Joseph Rojo

Timothy Jacob Lawson

Robert Alan Stock

Robin Michelle Sweers

Jason Mach

Ran Baror

Sarp Arda Coskun

Dustin Kwan

Wei Zhan

Systems, methods, and computer-readable media are disclosed for estimating impressions for a digital out of home (DOOH) advertising spaces (e.g., digital billboards and screens). A DOOH advertising system may determine the location of relevant DOOH advertising spaces and the location of certain consumers with known attributes and a known location. Based on this information the DOOH advertising system may estimate a number of impressions for a given DOOH advertising space and a given consumer segment associated with attributes of consumers within a certain distance from the DOOH advertising space. Using this information, the DOOH advertising spaces having the highest estimated impressions for a given consumer segment may be identified.

Digital out of home advertising frequency maps

A system for maintaining product networks to provide recommendations for bid amounts to third party entity devices. A service provider entity device tracks product purchase history for customers and determines relationships associated with products purchased by the customers. When a webpage is loaded by a customer device, a third party entity device receives a bid request from a publisher device and transmits a bid recommendation request to the service provider entity device. The service provider entity device determines input features including a base bid, a propensity score, and a pacing score based on the relationships. The service provider entity device transmits a bid recommendation response with a recommended bid amount to the third party entity device, based on the input features.

Maintaining a product graph network based on customer purchase history

Growing community of inventors

Seattle, WA, United States of America

Adam Jacob Gilbert