Google Inc.

Adam J Spanky Compain

Mo-Gyung Rhim

Tia Gao

Systems, methods performed by data processing apparatus and computer storage media encoded with computer programs for receiving feedback from a client device at which a presentation page of content items is displayed, the received feedback relating to an affirmative act performed by the user, determining, based at least in part on the received feedback, whether the user is likely to perform a predetermined action relative to one or more of the content items, based on a result of the determining, selectively identifying one or more replacement content items and transmitting the one or more identified replacement content items to the client device for display in the presentation page in place of one or more of the plurality of content items.

Selectively replacing displayed content items based on user interaction

Systems and methods of providing information via a computer network are provided. A data processing system can obtain, via the computer network, a request for content. The request for content can include a keyword. The data processing system can identify a content item responsive to the request for content based at least in part on the keyword, and can identify a match between a format of the content item and an input format of the request for content. The data processing system can assign a weighting factor to the content item based on the match, and responsive to the weighting factor can select the content item as a candidate for display at a computing device.

Systems and methods of evaluating content in a computer network environment

An initiator computing device may acquire a digital coupon having a first value. The initiator computing device may share the digital coupon with a recipient computing device. An advertisement server may be notified that the initiator computing device has shared or has an intent to share the digital coupon with the recipient computing device. The advertisement server may calculate a second value associated with the digital coupon and assign the second value to the digital coupon responsive to the initiator computing device sharing the digital coupon with the recipient computing device. Further, the advertisement server may receive logging information associated with sharing the digital coupon. The logging information can facilitate monitoring the influence of the digital coupon.

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San Francisco, CA, United States of America

Adam J Spanky Compain