Twitter, Inc.

Abhishek Shrivastava

Ameet Ranadive

Shariq Rizvi

Santosh Kumar Kancha

Yimin Wu

Xiaochuan Qin

Tom Larson

Wenchang Zhou

Bill Darrow

Travis Lull

Lei Zhang

Chinmoy Dutta

Sandeep Pandey

Ke Zhou

Junjun Li

Wanchen Lu

Vibhor Rastogi

Milind Mahajan

A system for online conversion attribution. The system includes a short uniform resource locator (URL) service programmed to, in response to receiving a short URL from a device: provide a cookie that includes a short URL ID to the device, and provide a short URL descriptor including the short URL ID to a user mapping service. The system further includes the user mapping service programmed to receive the short URL descriptor, receive a social media descriptor including a social media ID, map the short URL ID to the social media ID using the short URL descriptor and the social media descriptor, and attribute, using the mapping, a conversion on a website accessed using the device based upon receipt of the short URL ID from the device.

Method and system for online conversion attribution

A method for conversion attribution. The method includes obtaining a first identifier associated with a first device, obtaining a second identifier associated with a second device, bridging the first identifier and the second identifier based on a determination, made by a probabilistic classifier, that the first identifier and the second identifier are associated with a common user, and attributing, using the bridge, a conversion on a website accessed using the second device.

Method and system for identifying users across mobile and desktop devices

Growing community of inventors

Santa Clara, CA, United States of America

Abhishek Shrivastava