Google Inc.

Facebook, Inc.

Meta Platforms, Inc.

Abhishek Bapna

Gaurav Garg

Eric Hsin-Chun Huang

Shuo Li

Frances Bordwell Haugen

Weipeng Paul Yan

Osman Ahmed Osman

Debashish Paul

Anshul Kothari

Vivek Raghunathan

Ramakrishnan Srikant

Shanmugavelayutham Muthukrishnan

Yi Tang

Aranyak Mehta

Shivakumar Venkataraman

Adam Isaac Juda

Jon Feldman

Asad K Awan

Merlyn Deng

Weitong Liu

Adithya Venkata Surampudi

Menghan Li

Lior Ben Kereth

Xiaoyin Qu

Bradley Thomas Bushell

Shuopeng Yin

Rennie Hsie Song

Heping Gao

Aastha Gupta

Volodymyr Krestiannykov

Tianhui Xu

Alex Dahlen

Russell Aaron Phillips

Na Chen

Nagbhushan Veerapaneni

Kathryn Anne Orseth

Daniel Christian Shum

Shunpo Chang

Gali Levizky

Systems, methods, and non-transitory computer-readable media can receive a first content item uploaded by a first user. Content ownership information can be updated to associate the first content item with the first user. The first user can be provided with content item analytics pertaining to the first content item in a content item analytics interface.

Systems and methods for content management

An online system presents content in videos to users. Content providers may value having their content injected into videos from certain sources more than others. This preferences is quantified as a brand value score. The brand value score is determined as a function of user engagement with a source of the video and, to account for brand value, the system performs a two-stage auction. First, the system determines whether to inject any content into a video by determining a distribution of brand value of videos per demand for videos in a previous period and filling a projected demand for the content in a current period to determine a brand value threshold. Then, any videos having a brand value above the threshold are eligible for the second stage of the selection process where the system performs an auction where projected benefit of presenting the content is compared to projected loss.

Two-stage content item selection process incorporating brand value

In one embodiment, a method includes sending a media item to a client computing device of a user; determining an interest level of the user for the media item, wherein the interest level is determined based on a duration of time for which the media item is played on the client computing device; and if the interest level of the user is greater than a threshold interest level, then sending, to the client computing device, a sponsored-content indicator indicating that a sponsored content item will be presented and causing the sponsored content item to be presented on the client computing device.

Indications for sponsored content items within media items

An online system receives a request for a video to be presented by the online system to a target user. The online system determines whether to insert secondary content into the video. For such a determination, the online system identifies a position in the video for inserting secondary content. Further, the online system determines a loss score and a gain score. The loss score measures a loss of interaction by the target user if the secondary content were inserted. The gain score includes a monetary compensation to be received by the online system for inserting the secondary content at the identified position. The online system compares the loss score and the gain score. Based on the gain score offsetting the loss score, the online systems modifies the video by inserting the secondary content at the identified position and provides the modified video for display to the target user.

Inserting secondary content into primary content presented by an online system

An online system provides content based on context of host content. The online system allows content providers to define specific context for providing their content for display to users, including specifying categories, format, popularity, and visual appearance of host content eligible for hosting their content. To determine which content a specific content item is eligible for hosting, the online system categories host content items according to specific criteria defined by different content providers for hosting various content. Each content is indexed by classification groups into which the host content items are classified. If a particular content item includes an opportunity for presenting content, the online system identifies content which the particular content item is eligible for hosting. The online system selects one or more identified content for presentation via the opportunity.

Context-based provision of media content

Systems, methods, and non-transitory computer-readable media can determine a page to be scored for quality based at least in part on videos posted in the page. Respective video ecosystem quality scores can be determined for the videos posted in the page. A video ecosystem quality score can be determined for the page based at least in part on the respective video ecosystem quality scores for the videos posted in the page.

Systems and methods for evaluating page content

An online system receives host content items and supplementary content items to be presented in conjunction with one another. In embodiments, the online system receive an allocation of display instances of supplementary content items with host content items during a time interval. For a host content providers, the online system receives a count of display instances of supplementary content items in conjunction with host content items. The online system determines a content quality score based on user interactions with content from the host content provider and a count of display instances for host content items presented in conjunction with supplementary content items for a preceding time interval. The online system determines a content quality threshold based and, for host providers with content quality scored below the threshold, presents host content items in conjunction with supplementary content items to a user.

Distribution of embedded content items by an online system

The present disclosure is directed toward systems and methods for dynamically providing digital content to client devices at different insertion points of a digital video based on predicted total value of inserting the digital content and predicted engagement loss of inserting the digital content. For example, system and methods described herein determine that an insertion point is approaching in an actively playing digital video. In response, systems and methods identify digital content for insertion at the insertion point. In one or more embodiments, the described systems and methods insert the identified digital content by comparing the predicted total value of inserting the digital content at the insertion point of the digital video and a predicted engagement loss associated with inserting the digital content at the insertion point of the digital video.

Dynamically providing digital content to client devices by analyzing insertion points within a digital video

An online system presents content in videos to users. Content providers may value having their content injected into videos from certain sources more than others. This preference is quantified as a brand value score. The brand value score is determined as a function of user engagement with a source of the video and, to account for brand value, the system performs a two-stage auction. First, the system determines whether to inject any content into a video by determining a distribution of brand value of videos per demand for videos in a previous period and filling a projected demand for the content in a current period to determine a brand value threshold. Then, any videos having a brand value above the threshold are eligible for the second stage of the selection process where the system performs an auction where projected benefit of presenting the content is compared to projected loss.

Methods, systems, and apparatus, including computer program products, in which participation probabilities for content items in content item selection processes are adjusted based upon predicted performance measures. The predicted performance measures can be compared to one or more other predicted performance measures and/or threshold/scaling data to determine how to adjust the participation probability of the content item in the content item selection process.

Adjusting participation of content in a selection process

Methods and systems for submitting media object queries and receiving suggested answers for the media object queries. In one aspect, a method includes receiving from a first user a first media object and a first query relating to content in the first media object, presenting the first media object and the first query to multiple second users, receiving a suggested answer to the first query from each of two or more second users of the multiple second users, where at least two of the suggested answers are distinct, ranking the suggested answers, and presenting one or more of the ranked suggested answers to the first user.

Media object query submission and response

Growing community of inventors

Mountain View, CA, United States of America

Abhishek Bapna