Microsoft Technology Licensing, LLC

Abhiram G Khune

Gary William Flake

Eric I-Chao Chang

Xuedong D Huang

Oscar E Murillo

Brett David Brewer

Milind V Mahajan

Jonathan C Cluts

Karim Taji Farouki

Janet Ellen Galore

Flora P Goldthwaite

Sven Pleyer

Darrell Leroy Blegen

The claimed subject matter relates to an architecture that can enhance an experience associated with indicia related to a local environment. In particular, the architecture can receive an image that depicts a view of the local environment including a set of entities represented in the image. One or more of the entities can be matched or correlated to modeled entities included in a geospatial model of the environment, potentially based upon location and direction, in order to scope or frame the view depicted in the image to a modeled view. In addition, the architecture can select additional content that can be presented. The additional content typically relates to services or data associated with modeled entities included in the geospatial model or associated with modeled entities included in an image-based data store.

Augmenting a field of view

Described is a technology by which a communications identifier such as a telephone number is used in selecting relevant content (e.g., an advertisement) for outputting as audible and/or visible information to a destination device. The communications identifier is used like a search term/keyword to determine content relevant to that identifier. A telephone number may be the identifier, selected based on a partially-dialed or actually dialed number, or a user's current scrolling position among listed telephone numbers. A telephone number of an incoming call may be used as the identifier. Profile data and/or state data may be used in selecting relevant content. Some of the profile data may be mined based on previous user activities. In one example, the content may be provided via a remote source of the content, and used immediately or cached for later use (e.g., output).

Providing relevant advertisements or other content based on a communications identifier

The claimed subject matter relates to an architecture that can leverage private affinities in order to facilitate or enrich relationships between people. In particular, the architecture can receive a profile associated with a user wherein the profile includes a set of private affinities that are cryptographically protected from public inspection. The architecture can decrypt and/or cryptographically compare a private affinity from the profile to an affinity in a disparate profile (associated with a disparate user) in order to identify a matching affinity. Once a matching affinity is identified, a message indicating such can be provided to the user along with a request to publish certain revealed information to the disparate user, possibly based upon a mutual exchange of commensurate information from the disparate user.

Correlating private affinities

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Sammamish, WA, United States of America

Abhiram G Khune