Samsung Electronics Co., Ltd.

M/s. Amagi Media Labs Pvt. Ltd

Abhijit Chandrashekhar Pathak

Anil Agiwal

Sang-Hyun Han

Young-Ju Kim

In-Hyuk Choi

Jin-Hyuk Lee

Ranjeet Kumar Patro

Chang-Sik Kim

Aravind V Iyer

Suck-Ho Seo

Il-Sung Hong

Ji-Ryang Chung

Dong-Hyoun Son

Ji-Young Hwang

Ranjitsinh Udaysinh Wable

Won-Geun Shim

Gyu-Seok Shim

Raghavendra Vaddarahalli Ramegowda

Ki-Soo Cho

Amit Prabhudesai

Ravindra Balkrishna Shet

Nam-Kun Kim

Hyeong-Geun Kim

Ashok Subash

Suraj Korukonda

Kangli Hao

Keerthan Kedumpadi Shivarama

Madhavan Vasudevan

Mahesh Malagouda Patil

In-Hyup Hwang

Prasad Tirumala Sree Hari Vara Vadlapudi

M S S K Sharma

Shekhar Anantha Ambekar

Subba Reddy Venkata Kota

Mahesh Anjanappa

Varunjith Therath Kainoth

Vishwanath Balekudige Gopalakrishna

Jeong-Mi Kim

Byeong-Ho Shim

Shashanka Dasari

An apparatus and method for providing one or more protocols for one or more electronic devices are provided. The method includes establishing, by an electronic device configured to provide a framework interface by executing instructions stored in a memory, one or more physical channels with an external electronic device, using one or more communication modules, executing, by the electronic device, two or more application programs to interface with the framework interface, and communicating, via the framework interface, data from the two or more application programs through the one or more physical channels to the external electronic device, using at least one logical channel or session for a respective one of the two or more application programs.

Electronic device using logical channels for communication

A scalable, multi-platform, seamless Server-side Ad-Insertion system and method with a single stream input and output having an Advertisement Detector and Playlist Instrumenter (ADPI) which puts out Advertisement Break position and duration for an Advertisement Replacement System (ARS) and a Common Instrumented Playlist (CIP) for the users, a Load Switch to balance the ADPI and ARS loads when they need to scale according to user-demand, and a plurality of users on a plurality of devices and platforms communicating with the ARS. The ARS communicates with the Advertisement Server to enable fetching advertisements for every user and reports successful advertisement playback. The CIP contains a list of URLs having Beacon redirections which are added periodically to indicate user presence to the ARS and content URLs. ServeAd redirections is added to the ARS only during advertisement break so that ARS can replace in-stream advertisements.

System and method of server-side ad insertion for over the top (OTT) streams

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Bengaluru, India

Abhijit Chandrashekhar Pathak