Google Inc.

Aaron Shon

Matthew C Cary

Michael Skinner

Clyde D McQueen

Courtney L Bowman

John Burge

Matthew Zitzmann

Guy Calvert

Michael English

A resource context system ('context system') computes a contextual profile for a resource based on selection data for the resource and contextual profiles of other resources that are identified as relevant to the resource. The contextual profile includes values that specify measures of relevance of the resource to each of a plurality of corresponding topics. The contextual profile is provided to a processing system, such as an advertisement management system or a search system that can identify topics for which the resource is relevant based on the contextual profile.

Context based resource relevance

A publication evaluation subsystem generates publication scores for publications. Each publication score is indicative of an expected performance for content that is presented with the publication. The publication scores are generated relative to a baseline performance measure. The baseline performance measure has a value that is indicative of an expected performance of any selected content presented with any publication in the content network. More than one publication score can be generated for each publication, with each publication score being indicative of the performance of a sub-group of content items that are presented with the publication. The sub-group of content items can include content items that each share a common characteristic. For example, a publication score can be generated for a sub-group of content items that are associated with common targeting criteria (e.g., keywords).

Publication evaluation

Among other disclosed subject matter, a computer-implemented method for modifying an estimate value includes determining a first estimate value based on a plurality of values relating to a first entity. The method includes determining a second estimate value for at least one second entity identified as a peer of the first entity. The method includes modifying the first estimate value using the second estimate value.

Modifying an estimate value

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Seattle, WA, United States of America

Aaron Shon