Samsung Electronics Co., Ltd.

A-rum Choi

Young-sun Kim

Jae Julien

Yoo-jin Choi

Heui-jin Kwon

Hyun-Jee Kwak

Myung-kwan Choi

Hye-ryung Kim

Ye-ji Park

Display screen or portion thereof with graphical user interface

A broadcast receiving apparatus is provided. The broadcast receiving apparatus may include a display, a storage configured to store a broadcast channel list and a CP channel list in which at least one of CP channels where content information provided by a content provider is mapped to is sequentially arranged, a communicator configured to communicate with a server providing Electronic Program Guide (EPG) information, an input interface configured to receive a user command and a processor configured to, in response to the user command being inputted, display an EPG UI including the broadcast channel list on the display, and the processor inserts a content advertisement including the CP channel information between broadcast channels included in a first page of the EPG UI and displays the content advertisement.

Broadcast receiving apparatus providing content advertisement on electronic program guide user interface and control method thereof

Growing community of inventors

Seongnam-si, South Korea

A-rum Choi